Public Health Communication and Marketing

Posted August 19, 2020

The Public’s Role in COVID-19 Vaccination: Planning Recommendations Informed by Design Thinking and the Social, Behavioral, and Communication Sciences
Working Group on Readying Populations for COVID-19 Vaccine, Johns Hopkins Center for Health Security, July 2020
https://www.centerforhealthsecurity.org/our-work/publications/the-publics-role-in-covid-19-vaccination

 

Posted July 22, 2020

To change coronavirus behaviours, think like a marketer
MC LaBarge, J Brower. The Conversation, July 15 2020
https://theconversation.com/to-change-coronavirus-behaviours-think-like-a-marketer-141914


The Role of Science Communication in Addressing the Disproportionate Effects of COVID-19 on Vulnerable Populations (recorded webinar)
Standing Committee on Advancing Science Communication, National Academies of Sciences, Engineering and Medicine, June 12 2020
https://www.nationalacademies.org/event/06-12-2020/the-role-of-science-communication-in-addressing-the-disproportionate-effects-of-covid-19-on-vulnerable-populations#sectionEventMaterials


Health marketing and behavioral change: a review of the literature.
Chichirez, C. M., & Purcărea, V. L. (2018). Journal of medicine and life, 11(1), 15–19.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5909940/


Focus on: Complementing your health communication efforts to maximize impact.
Public Health Ontario. 2014
https://www.publichealthontario.ca/-/media/documents/F/2014/focus-on-health-communication.pdf?la=en


The World’s Best Public Health Social Media Campaigns
C Butteriss and J Bradley, Bang the Table blog, April 4 2019 (modified May 2020)
https://www.bangthetable.com/blog/public-health-social-media-campaigns/